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How to Gain Momentum for Your Project While It’s in Progress

Closeup of smiling Alyson Myers of Fearless Fund

Like many of us, Fearless Fund’s Alyson Myers is passionate about the work she does. She and her team are currently working under a Department of Energy grant to grow macroalgae for conversion to fuel—a project that could lead to massive breakthroughs in the production of energy, feed, and raw materials. Out of necessity, the team prioritizes project work rather than the publicizing of that work. Yet for this team and many others, sharing that kind of information is frequently a key to establishing new partnerships, unlocking opportunities, resolving challenges, inspiring others, and ultimately moving forward. When our work itself is all-consuming, how can we easily amplify it for continued innovation? Hear what Alyson has to say in this two-minute video.

We’ve established that your project is innovative; that you have financial backing from the government; and that if your work is successful, it will profoundly impact many people.

We’ve also established that people don’t know what they don’t know—but if they do know about something new and innovative, the possibility arises that they will either jump in and roll up their sleeves, be inspired to start their own project, or connect to you.

What is your team doing to publicize your efforts?

Alyson Myers: When you’re doing something that is new and innovative, you are all in for the work, and you do not have the time or ability to go out there and talk to people [for marketing and publicity purposes] about the work.

That said, in the normal course of living, you come across people, and because you love your work, you find ways to talk about it with people. And when they hear about it, they’re like, “Oh, wow! Can I come and see you do this?” Or, “What about this, have you thought about this?” It’s a spark that gets passed along to others. And the hope is that during these conversations, other people just like us—we’re just normal people—come up with their own ideas through observing the world around them, and think, “Oh, can’t we do x, can’t we do ‘this?’”

I think that as humankind, we are intelligent, and we are able to come up with ideas and implement them and work together. And these are things that we need to do more of; we need to be constructive with our challenges, and we need to find ways to do more of it. So, I love the work. I welcome other people to our work; we will contribute to their work. We just need to amplify all of our efforts.